PRESS RELEASE: 06.06.2012
The European Cider and Fruit Wine Association will meet in Finland to discuss responsible alcohol consumption
After several years, Finland will once again host the General Assembly of the European Cider and Fruit Wine Association (AICV). The meeting will take place from 6 to 8 June. One of its main themes will be responsibility. The meeting will seek to share the best practices used by different actors in order to promote responsible alcohol consumption. Earlier this year, in the spring, the Federation of the Brewing and Soft Drinks Industry launched a website, kohtuullisesti.fi, which encourages every consumer to evaluate his or her own alcohol consumption.
“European cider players want consumers to enjoy their products responsibly. The alcohol consumption of Finns is on a par with the European average. Although the majority of Finnish adults enjoy alcohol responsibly, our drinking culture is more binge-oriented than in many other European countries. This is problematic not only for individuals but also for society as a whole, and poses a challenge for responsible companies,” says Elina Ussa, Managing Director of the Federation of the Brewing and Soft Drinks Industry.
There are few countries where cider is as popular as in Finland, with per capita consumption amounting to about 10 litres. The world leader in cider consumption is Ireland – the Irish drink even more cider than the Finns, over 21 litres per inhabitant.
Cider is thought to be the world’s second-oldest alcoholic beverage, after beer. Nordic ciders are light and fresh. Consumers have plenty of ciders to choose from, ranging from classic dry apple or pear to ones flavoured with very exotic spices. Meanwhile, traditional French ciders may be very sour and contain a high percentage of juice. French ciders are often packaged in 0.75-litre champagne bottles. British ciders occupy the middle ground, being lighter than French but drier than Nordic ciders. A huge variety of ciders are made in Europe. Finnish cider and its many alternative flavours are our specialty, and they compare favourably with beverages from the rest of Europe.
about responsible alcohol use: www.kohtuullisesti.fi
The Federation of the Brewing and Soft Drinks Industry promotes the interests of producers of beer, cider, long drinks, soft drinks and mineral waters in Finland. Its members are Oy Hartwall Ab, Nokian Panimo Oy, Olvi Oyj and Oy Sinebrychoff Ab. The Federation of the Brewing and Soft Drinks Industry operates in connection with the Finnish Food and Drink Industries Federation and represents Finland’s fourth largest industry in the food and drink branch in terms of the value of production.