PRESS RELEASE: 01.06.2012
The domestic sales of member companies of the Federation of the Brewing and Soft Drinks Industry, 1 Jan 2012–30 Apr 2012
Sales of mild alcoholic beverages falling
A total of 228.4 million litres of brewery beverages were sold in the period 1 January–30 April 2012. Total sales of beer, cider, long drinks, soft drinks and mineral waters fell by 4.2 per cent, or 10 million litres, on the corresponding period of 2011. These figures are based on sales statistics compiled by members of the Federation of the Brewing and Soft Drinks Industry.
By the end of April, Federation member companies had sold 113.9 million litres of beer. This is a fall of 8.7 million litres, or 7.1 per cent, on 2011. Sales of long drinks totalled 11.5 million litres – a fall of 0.5 million litres, or 4.1 per cent, on the corresponding period of last year. Cider sales were also down by 0.7 million litres, or 7.2 per cent, compared to last year. A total of 8.8 million litres of cider were sold during the January–April period.
Hartwall, Nokian Panimo, Olvi and Sinebrychoff sold more mineral waters than in the January–April period of 2011 – 17.5 million litres, representing growth of 0.5 million litres, or 2.9 per cent. Soft drink sales totalled 76.7 million litres, which was a fall of 0.6 million litres, or 0.8 per cent.
According to the latest statistics, demand for mild alcoholic beverages has fallen. The statistics on nationwide alcohol consumption compiled by the National Supervisory Authority for Welfare and Health (Valvira) show that consumption in the January–February period saw a year-on-year decline of 6.5 per cent. Total consumption of alcoholic beverages has declined in recent years and the proportion of teetotal young people has risen during the 2000s in particular.
“Things are moving in the right direction, and these favourable trends should be supported. Now that young people are gathering to celebrate the end of the school semester, it’s important for adults to remember that alcohol is a beverage for over-18s and supplying alcohol to minors is illegal,” says Elina Ussa, Managing Director of the Federation of the Brewing and Soft Drinks Industry.
“The alcohol rings that have been in the news in recent months are a worrying symptom and, at worst, represent the tip of the iceberg. Due to the rise in travellers’ private imports over the past few years, it’s become even easier for minors to obtain alcohol on the grey market. A clearer policy of intervention is required towards alcohol possession by minors and supplying alcohol to minors. Advertising bans do not solve the problem of where minors are obtaining alcohol. Underage drinking is influenced by, for example, parents and peer pressure. Presence of mind is now required in discussions about advertising.”
DOMESTIC SALES 1 JAN 2012–30 APR 2012
Source: Member companies of the Federation of the Brewing and Soft Drinks Industry. The statistics do not include sales by actors outside the Federation nor private imports of brewery products, which are not statistically recorded. As of the beginning of 2011, the statistics include all the brands of the members of the Federation of the Brewing and Soft Drinks Industry and any private label brands they produce.
Information about responsible alcohol use: www.kohtuullisesti.fi
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The Federation of the Brewing and Soft Drinks Industry promotes the interests of producers of beer, cider, long drinks, soft drinks and mineral waters in Finland. Its members are Oy Hartwall Ab, Nokian Panimo Oy, Olvi Oyj and Oy Sinebrychoff Ab. The Federation of the Brewing and Soft Drinks Industry operates in connection with the Finnish Food and Drink Industries Federation and represents Finland’s fourth largest industry in the food and drink branch in terms of the value of production.