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PRESS RELEASE: 12.08.2010 Domestic sales by members of the Federation of the Brewing and Soft Drinks Industry, 1 Jan 2010–30 June 2010 Total sales of brewery beverages fell during the first half of the yearDuring the January–June period of 2010, Finns drank a total of 388.6 million litres of brewery beverages. Total sales of beer, cider, long drinks, soft drinks and mineral water fell by 14.1 million litres, or 3.5 per cent, on the corresponding period of 2009. These figures are based on sales statistics compiled by members of the Federation of the Brewing and Soft Drinks Industry. By the end of June, members of the Federation of the Brewing and Soft Drinks Industry had sold 15 million litres of cider, representing a fall of 1.3 million litres, or 8.2 per cent, on 2009. Beer sales also fell below last year’s level and were down by 2.9 million litres, or 1.4 per cent. A total of 200.3 million litres of beer was sold in the January–June period. Long drink sales remained almost the same as in the corresponding period of 2009. 19.2 million litres of long drinks were sold, representing a fall of 0.1 million litres, or 0.8 per cent. Hartwall, Nokian Panimo, Olvi and Sinebrychoff sold fewer non-alcoholic beverages than in the January–June period of 2009. A total of 125.8 million litres of soft drinks and 28.3 million litres of mineral water were sold. Soft drink sales fell by 9.0 million litres, or 6.7 per cent, while sales of mineral water fell by 0.8 million litres, or 2.9 per cent. According to Pekka Tiainen, Chairman of the Board of Directors of the Federation of the Brewing and Soft Drinks Industry, a chilly start to the summer and the spring strikes were the reasons behind this decline in sales. “The strikes weakened sales during spring and early summer, as not all products could be delivered to stores in sufficient volumes. The strikes had a particularly noticeable effect on speciality products. Once the strikes had ended, breweries first produced high-demand products before moving on to speciality products.” Summer is the high season for beverages produced by the brewing and soft drinks industry. “Long heat waves promote sales of brewery beverages, but the effect of July’s heat wave is not yet visible in the figures for the first part of the year,” says Tiainen. DOMESTIC SALES, 1 JAN 2010–30 JUNE 2010
Source: Member companies of the Federation of the Brewing and Soft Drinks Industry. The statistics do not include sales by actors outside the Federation, nor private imports of brewery products, which are not statistically recorded. For additional information, contact: The Federation of the
Brewing and Soft Drinks Industry promotes the interests of producers of beer,
cider, long drinks, soft drinks and mineral waters in Finland. Its
members are Oy Hartwall Ab, Nokian Panimo Oy, Olvi Oyj and Oy Sinebrychoff Ab.
The Federation of the Brewing and Soft Drinks Industry operates in connection
with the Finnish Food and Drink Industries Federation and represents Finland’s third
largest industry in the food and drink branch in terms of the value of
production.
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