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PRESS RELEASE: 13.02.2009

Yrjö Närhinen, the new Chairman of the Finnish Federation of the Brewing and Soft Drinks Industry: VAT reduction on restaurant meals welcome

Yrjö Närhinen, Managing Director of Hartwall Ltd, was appointed Chairman of the Board of the Finnish Federation of the Brewing and Soft Drinks Industry at a Board meeting held on 13 January 2009.

The Federation’s new chairman, Yrjö Närhinen, is pleased with the promising trends in Finnish beer culture.

“Over the past few years, members of the Federation of the Brewing and Soft Drinks Industry have done a lot to diversify the range of beers available in Finland and to raise the profile of beer as an ideal, top-quality beverage to accompany food, ” he says.

Närhinen warmly welcomes the VAT reduction on restaurant services that is under negotiations within the European Union.

“Although the reduction would not be targeted directly at alcoholic drinks, reducing VAT on restaurant services from 22 to 12 per cent would definitely support our beer culture, too. Beer culture is constantly evolving, particularly in restaurants, in the company of good food and friends,” he adds.

Former Chairman Mikael Aro will be leaving the Federation’s Board. Aro, who is Senior Vice President – Nordic of the Carlsberg Group (Oy Sinebrychoff Ab’s parent company), held the position from January 2007.

The other members of the Board of the Federation of the Brewing and Soft Drinks Industry for 2009 are: Lasse Aho, Managing Director of Olvi plc, Pekka Tiainen, CEO of Oy Sinebrychoff Ab, and Matti Heikkilä, Managing Director of Nokian Panimo Oy.

Additional information:

Managing Director Yrjö Närhinen, Oy Hartwall Ab
tel. +358 (0)20 717 111 (Hartwall exchange)

Managing Director Timo Jaatinen, tel. +358 (0)9 1488 71

The Federation of the Brewing and Soft Drinks Industry promotes the interests of producers of beer, cider, long drinks, soft drinks and mineral waters in Finland. Its members are Oy Hartwall Ab, Nokian Panimo Oy, Olvi Oyj and Oy Sinebrychoff Ab. The Federation of the Brewing and Soft Drinks Industry operates in connection with the Finnish Food and Drink Industries Federation and is among the four largest industries in the food and drink branch in terms of the value of production.

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