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PRESS RELEASE: 26.02.2008 Domestic sales by the members of the Federation of the Brewing and Soft Drinks Industry in 2007 Sales of brewery beverages are stable, cans rise in popularityA total of 848.6 million litres of beer, cider, long drinks, soft drinks and mineral waters produced by members of the Federation of the Brewing and Soft Drinks Industry were sold in 2007, representing growth of 0.2 per cent. No major year-on-year changes were seen and beverage sales remained stable. The greatest shift occurred in containers, as the share of sales accounted for by cans rose from last year’s figure of 14 per cent to 23 per cent. The change in the container mix has been particularly significant in the case of beers. Sales of domestic beer remained stable in 2007. Member companies of the Federation of the Brewing and Soft Drinks Industry sold a total of 426.3 million litres of beer, up 0.2 per cent on the previous year. Retail is still the largest distribution channel for beer, accounting for 78 per cent of sales. Sales to restaurants and bars accounted for 19 per cent while Alko’s share remained at 2.6 per cent. The most significant change has been seen in beer containers. The transitional period for the elimination of taxes on cans drew to an end at the turn of the year and the industry prepared itself for this by stepping up sales of beer in cans. Sales of beer in Finland accounted for by cans rose from 22 per cent to 38 per cent. Draft sales by restaurants and bars remained virtually unchanged at 16 per cent, while the share accounted for by bottled beer declined to slightly under 46 per cent. The share of all brewery beverage sales accounted for by cans rose from the previous year’s figure of 14 per cent to 23 per cent in 2007. Refillable plastic and glass bottles accounted for 63 per cent. Fourteen per cent of beverages were sold on draft at restaurants and bars. Cider sales totalled 41.2 million litres and long drink sales 33.8 million litres. Cider sales remained almost on a par with the previous year, while long drink sales were up 3.9 million litres, or 13.1 per cent. Sales of sugar-free – that is, light – soft drinks rose by 1.5 per cent to 95.2 million litres. On the other hand, sales of sugar-sweetened soft drinks declined. The share of soft drink sales accounted for by light beverages soared to 34.2 per cent. A total of 278.6 million litres of soft drinks were sold, 3 million litres less than in the previous year. Cola held on to its position as the most popular flavour with its share of slightly over 47 per cent. Various citrus-flavoured soft drinks ranked second with a market share of close to 32 per cent. Sales of flavoured and unflavoured mineral waters saw growth of 0.9 per cent last year and totalled 68.7 million litres. DOMESTIC SALES 2007
Source: Member companies of the Federation of the
Brewing and Soft Drinks Industry. The statistics do not include sales by actors
outside the Federation, nor private imports of brewery products, which are not
statistically recorded. Download more detailed statistics: Domestic sales 1980-2007 (pdf, 13kb)Distribution Channels of beer (pdf, 10 kb) Containers (pdf, 11 kb) Additional information: Managing Director Timo Jaatinen, tel. +358 (0)9 1488 71 The Federation of the Brewing and Soft Drinks Industry promotes the interests of producers of beer, cider, long drinks, soft drinks and mineral waters in Finland. Its members are Oy Hartwall Ab, Nokian Panimo Oy, Olvi Oyj and Oy Sinebrychoff Ab. The Federation of the Brewing and Soft Drinks Industry operates in connection with the Finnish Food and Drink Industries Federation and is among the four largest industries in the food and drink branch in terms of the value of production. | ||||||||||||||||||||||||||||||||||||
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