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PRESS RELEASE: 21.12.2007 Action plans to prevent underage drinking – six secondary schools receive awards The brewing industry supports teetotalism for secondary school pupilsEvery year, the brewing industry presents the After Eighteen awards to the secondary schools with the best action plans for preventing underage drinking. The EUR 500–1,000 prizes support and encourage alcohol education in schools. This year’s top prize of EUR 1,000 went to Aurora School in Helsinki.
The practical action plans drawn up by secondary schools consist of a variety of campaigns and activity days through which pupils, parents and other interest groups can promote an alcohol-free childhood. The best of these plans have now been rewarded by the brewing industry for the sixth time. So far, 32 secondary schools all across Finland have received a total of EUR 25,000 to implement practical measures aimed at preventing underage drinking among pupils.
The Aurora School – winner of the EUR 1,000 top prize – has taken conscientious action against underage drinking. Both staff and students’ proactive commitment is evident in their carefully drawn up action plan, and the school cooperates with a wide variety of external organizations. Their action plan contains practical, concrete measures that are integrated into daily school life.
Five other schools also won awards: Satulavuori School in Turku, Koulumäki School in Espoo, Vihtavuori School in Laukaa, Koski School in Imatra, and Kesämäenrinne School in Lappeenranta.
“The brewing industry’s social responsibility programme focuses on two key areas: the prevention of both alcohol abuse and underage drinking,” says Timo Jaatinen, Managing Director of the Federation of the Brewing and Soft Drinks Industry.
“Our ‘Drunk, you’re a fool’ campaign is aimed at those of age and questions a drinking culture that focuses solely on getting drunk. Our After Eighteen awards promote an alcohol-free childhood by supporting secondary schools. Underage drinking has, thankfully, declined in recent years.”
Since 2000, the Federation of the Brewing and Soft Drinks Industry has been cooperating with the Youth Academy in the fight against underage drinking. These awards are part of the national Alcohol Programme 2004–2007, in which the Youth Academy is a partner. Additional information: Managing Director Timo Jaatinen, tel. +358
(0)9 1488 71
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